Thursday, 29 October 2009

Its All About Who You Know Not What You Know " Law Of The Few"

In Our group we discussed the relationship between " The Law Of the Few" and Interior design. This in depth discussion has really helped us understand our market place, and how to be successful in it. The area I found most interesting was the idea of the " Strength Of Weak Ties" . It is imperative to keep connections with lots of different people in our lives in order to be successful because it is these people who occupy another part of the world and we can use these people to spread the word of our designs and also to access other areas of work.

On my own I further related The " Strength Of Weak Ties" and the importance of being a Connector , Maven and Salesman in the industry of Interior Design. Its great to know mavens because they can pass on good words about you to others which builds you up a good reputation. This is why it is very important to impress a maven especially. It is even better to be a maven yourself, if you promote a fellow business they are likely to want to work with you in the future, opening up a whole new area of work. Its good to be a connector to have the ability to bring a group of people together from all different walks of life. This expands your market and helps get your name out there in to the big wide world. Considering the small world syndrome, if everyone is connected to anyone else on this planet with 6 steps it isn't impossible to get in contact with someone very high up in a certain field of practice. Salesmen are good at making ideas come to life. We all need to be salesmen, be passionate and exited about our work to get others attention and hook them in with our positive attitude to get them interested in our designs. 

To conclude from this exercise I have learned that we all have to be Mavens, Connectors and Salesmen to be completely successful in Interior Design. Its all about who you know not what you know!

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